You're Paying for Marketing.
But Is It Actually Working?
Most dental practices can't answer that question — not because they're unsophisticated, but because their agency hasn't set up the infrastructure to answer it. We can tell you exactly what's working, what isn't, and why.
Sound Familiar?
The Problem Isn't Your Budget.
It's the Lack of Accountability.
Vanity Metrics, No New Patients
Your monthly report is full of impressions, clicks, and CTR. But you can't tell if a single new patient walked through the door because of that spend.
Spend Not Tied to Calls or Bookings
There's no line connecting your ad budget to the calls that came in or the appointments that were booked. You're flying blind on what's actually driving revenue.
Don't Know What to Ask
You suspect something is off but you don't know the right questions to ask your agency. And without a clinical background in marketing analytics, it's easy to get a confident non-answer.
The Audit
A Systematic Review of
What Your Data Actually Says
We look at the next 90 days of data across every channel your agency is running — and we trace spend to outcomes, not just traffic.
Dr. Wank brings a DMD's diagnostic instinct to marketing analysis. Just as you wouldn't treat symptoms without understanding the cause, we don't make recommendations without understanding exactly where the breakdown is happening in your marketing funnel.
What We Analyze
- 90-day paid and organic traffic analysis by channel and campaign
- Call tracking attribution — which ads drove inbound calls
- GA4 conversion review — what counts as a conversion and whether it maps to actual bookings
- Channel-by-channel breakdown: Google Ads, Meta, SEO, local listings
- Landing page and form performance review
- Budget allocation vs. outcome mapping
Why a Dentist Is Running This Audit
Most marketing consultants learned dentistry by reading about it. Dr. Wank practiced it. That means he knows what a patient decision cycle actually looks like, what a high-value case is worth, and how to translate clinical goals into trackable marketing outcomes — without getting lost in jargon or distracted by metrics that don't move the chair.
- Diagnostic approach to marketing data
- Understandng of patient psychology
- Straight answers — not agency spin
Who This Is For
You don't need to be ready to switch agencies. You just need to want a clear answer.
- Practices spending $2,000–$20,000/month on marketing
- Owners who have never seen call-level attribution data
- Practices whose agency reports on clicks but not appointments
- Specialists who suspect their current campaign isn't converting the right cases
Deliverables
What You Walk Away With
Written Audit Report
A clear, jargon-free document showing exactly what we found — channel by channel, campaign by campaign. Something you can read yourself and share with your agency.
Call Attribution Summary
A breakdown of which channels and campaigns are driving inbound calls — and which are generating traffic with no measurable patient contact at the other end.
An Honest Verdict
Working. Not working. Partially working — here's why. We don't hedge. You'll know exactly where your marketing stands and what, if anything, needs to change.
Start with a Free
15-Minute Conversation
No pitch, no pressure. We'll ask a few questions about your current marketing, tell you what we'd look at, and let you decide if it's worth going deeper.